Unilever

We’ve worked with Unilever since 1998, applying our full range of capabilities to enhance their innovation performance.

Unilever was our first client. Back in 1998 Unilever’s European Home & Personal Care business asked itself the question ‘how should we do innovation?’ Chris was one of the people they came to for advice, alongside management and technology consultants. This was a question he’d been working on in the design industry for the previous 13 years and Unilever liked the creative, multi-functional, systemic, consumer centric and hands-on approach that he brought. For the next two years, the Via team was dropped into Unilever innovation projects that needed a ‘bit of help’.

The relationship has grown from there. We have designed and delivered Accelerating Innovation training courses and worked with the Unilever Marketing Academy on defining Innovation Critical Success Factors. We have helped develop and communicate Unilever’s corporate venturing strategy, and supported spin-outs from Corporate Research. We have developed ways of working for Unilever’s R&D organisation in support of ‘discover’ and Open Innovation.

Along the way we have supported the identification of growth platforms in many of Unilever’s key business categories; Ice Cream, Deodorants, Skin Care, and Beverages. And have also helped develop new products and positionings for many of Unilever’s leading brands including; All, Axe, Cif, Domestos, Dove, Knorr, Lifebouy, Lipton, Lux, Omo/Persil, Rexona, and Sun.

We’d like to think that we’ve played a small part in re-invigorating Unilever’s innovation performance and reputation.