A world-class UK university recognised the growing importance of delivering collaborative, real-world impact.

They needed to re-position Knowledge Exchange as a strategic priority, not a bolt-on. This required major cultural and behavioural shifts across all university activities.

We created a KE strategy that built on existing best practice. We brought our own insights into the mix. Informed by our work with corporates, SMEs and (Non) Government Organisations.

The strategy identified quick-win, low investment opportunities. It also highlighted the structural changes needed to modernise how the university

• engaged with external actors
• measured its impact

The strategy has transformed behaviour and resource allocation at every level of the university.